MSc
in Strategic Marketing
Explore ideas that interest you, find people who inspire and challenge you,
make discoveries that change your life and the world.
Explore ideas that interest you,
find people who inspire and challenge you,
make discoveries that change your life and the world.
Announcements
01
About the Programme
The English-taught MSc in Strategic Marketing equips you with the advanced knowledge and skills to become a successful marketing leader of the future. It is an intensive full-time programme where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business. The programme covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media marketing, and big data marketing analytics.
02
Key benefits
- You will be exposed to a multifaceted perspective of marketing and gain an understanding of the role of marketing strategy in achieving results for both businesses and societies.
- You will develop the necessary analytical and critical skills to help organisations solve problems, identify market opportunities and achieve their full potential.
- You will be taught by academic staff, who are experts in the areas they teach and you will have the opportunity to attend lectures delivered by marketing executives to gain a real-life industry perspective.
- You will have the opportunity to gain industry recognition by being awarded the Chartered Institute of Marketing Certificate in Professional Marketing or the Certificate in Professional Digital Marketing.
- You will be exposed to organisations from different indutries and you will learn through invited guest lectures, projects and internships to apply marketing tools in real market contexts.
Key benefits
- You will be exposed to a multifaceted perspective of marketing and gain an understanding of the role of marketing strategy in achieving results for both businesses and societies.
- You will develop the necessary analytical and critical skills to help organisations solve problems, identify market opportunities and achieve their full potential.
- You will be taught by academic staff, who are experts in the areas they teach and you will have the opportunity to attend lectures delivered by marketing executives to gain a real-life industry perspective.
- You will have the opportunity to gain industry recognition by being awarded the Chartered Institute of Marketing Certificate in Professional Marketing or the Certificate in Professional Digital Marketing.
- You will be exposed to organisations from different indutries and you will learn through invited guest lectures, projects and internships to apply marketing tools in real market contexts.
03
Who is it for
- Recent graduates who want to boost their academic credentials and prepare for their first professional role in marketing.
- Marketing professionals looking to enhance their knowledge and skills and progress their career.
- Individuals who are seeking to gain an in-depth understanding of marketing strategy, embracing their analytical and consulting skills.
04
Career Opportunities
Graduates can pursue careers in product, brand and marketing management, market research, advertising, media, digital marketing, event marketing, public relations and consulting.
The degree can be useful in a variety of marketing roles within local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses.
Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Strategic Marketing Manager and Media and Communications Manager.
Career Opportunities
Graduates can pursue careers in product, brand and marketing management, market research, advertising, media, digital marketing, event marketing, public relations and consulting.
The degree can be useful in a variety of marketing roles within local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses.
Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Strategic Marketing Manager and Media and Communications Manager.
05
Deliverables
Currently, there are many Postgraduate Study Programmes operating in the Aristotle University of Thessaloniki, among which there are some Inter-departmental and Inter-institutional ones, and also some in collaboration with other universities in Greece and abroad. There is an appropriate body for recognition of a foreign University degree and that is the Inter-University Center for Recognition of Foreign Academic Titles.
- What is the timeline?
- Is there a specific budget for visual identity applications?
- What other applications are required (mail, business cards, signs, vehicles, other?)
Thessaloniki has many stories to tell, starting by the moment of its foundation in 316/315 B.C. Fortunate to have royal “blood”, since the new city was named after Thessaloniki, sister of Alexander the Great and daughter of Philip II, King of Macedonia.
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