Eirini Tsichla is an Assistant Professor of Marketing at the Business Department of ACT and an Adjunct Professor at the International Hellenic University. She holds a Bachelor’s degree in Economics from the Aristotle’s University of Thessaloniki, an MSc in Marketing from the University of Stirling UK, and a Ph.D. in Marketing from the Aristotle’s University of Thessaloniki, Greece. Her research interests lie in the fields of Advertising, Gender, Branding, and Atmospherics. Her work has been published in peer-revied academic journals such as the International Journal of Advertising, New Media and Society, the Journal of Marketing Communications, Communication Research Reports, and the International Review on Public and Nonprofit Marketing. Moreover, her work has been presented at various international academic conferences including the European Marketing Academy Conference (EMAC) and the International Conference on Research in Advertising (ICORIA).