Dr Solon Magrizos is an Associate Professor in Marketing at the University of Birmingham, UK, where he is also the Programme Director for the Distance Learning MBA. His main research interests include issues related to (ir)responsible companies, consumers, employees, and tourists. His work also focuses on corporate social responsibility (CSR) with an emphasis on small-to-medium and social enterprises, and the perceptions and reactions of consumers to CSR initiatives. He has published his work in various internationally recognized (ABS 3*/ 4* and FT50) journals such as Human Resource Management, Journal of Travel Research, Journal of Business Research, Journal of Sustainable Tourism, Information Technology and People, European Management Journal, and more, and in the proceedings of several academic conferences.