Maria Voutsa is a member of the Special Teaching Staff at the Department of Communication and Marketing at the Cyprus University of Technology. She holds a B.Sc. in Mathematics, an M.Sc. in Informatics and Management, and a PhD in Advertising and Consumer Behaviour at the Aristotle University of Thessaloniki.

Her research interests encompass the captivating fields of Advertising, Consumer Behavior, and Social Media Marketing. Her recent projects have delved into various intriguing topics, including the effectiveness of humorous advertising, the impact of LGBT portrayals in advertising, and the efficacy of social media platforms like Instagram and BeReal in shaping self-perception and evaluation. Her contributions have been published in academic journals, including the Journal of Consumer Behavior, the International Journal of Humor Research, the International Journal of Internet Marketing and Advertising, and the Journal of Tourism, Heritage & Services Marketing.