Kostoula Margariti is a postdoctoral researcher in Marketing in the Department of Business Administration at the University of Macedonia, Greece. She is an adjunct lecturer in Consumer Behavior, Marketing Research and Retail Management, at the School of Economics, Department of Business Administration, Aristotle University of Thessaloniki. She holds a BSc in Economics, anMBA, an MSc in Finance and Accounting and a PhD in Marketing. Her academic interests lie onwebsite, advertising and packaging design and aesthetics and their impact on consumer responses. Her recent academic work focuses on the design and the effectiveness of minimal printadvertisement, luxury branding, metaphorical advertising and its impact on consumers from different cultures. The application of physiological methods (i.e., eye-tracking and face reading) in marketing research is also included in her academic interests. She has published her work inInternational Journal of Advertising, Food Research International, Journal of Promotion Management, International Journal of Internet Marketing and Advertising, Sustainability, and Journal of Global Fashion Marketing.