In most industries, marketing is making a transition from the manipulation of customer’s minds to serving customer’s needs. Companies that foster customer and market relationships are experimenting, adapting and changing to the new environment. Relationship marketing reflects the many changes in the environment and suggests a marketing process for success.

The objectives of the module are to acquaint students with relationship marketing, market positioning, communications and corporate positioning, knowledge marketing and experience marketing.

• Market positioning
• Communications
• Corporate positioning
• Knowledge marketing
• Experience marketing