The present module describes the core tenets of both human resource management and organizational behavior. Important issues that relate to internal marketing and promote an effective organizational functioning and a customer-centric approach are highlighted and analyzed in the specific module.
The objectives of the module are to provide students with important insights into human resource management policies/practices and principles of organizational behavior which will facilitate organizations’ strategic marketing goals and outcomes.
Mishra, T. (to be released), Human Resource Management and Internal Marketing, Routledge Advances in Management and Business Studies.
