Learning Outcomes
By the end of the module, students should have:
- A critical appreciation of how to apply a variety of methodological perspectives in data analysis.
- An advanced knowledge of the nature, scope and relationships between quantitative and qualitative research methods in business data and their appropriate selection and use.
- An understanding of a wide range of methods for data gathering including questionnaires, primary and secondary sources and various methods for recording qualitative data.
- Familiarity with a wide range of methods of data analysis including the use of qualitative and quantitative data sets, descriptive statistics and the use, modelling and interpretation of multivariate statistics.
Familiarity with a wide range of techniques for the collection of qualitative data, including observation, interviewing and documentary approaches; and a range of techniques for their analysis.
Topics that may be covered in this module may include:
- Accessing secondary and primary data sources
- Quantitative methods such as surveys and statistical methods of data analysis.
- Ethical considerations in conducting research Issues around research method validity and limitations
Saunders, M.L. and Lewis, P., 2009. P. and Thornhill, A. (2019). Research methods for business students. 8th Ed. Pearson Education Ltd.